City of Long Beach 
Public Information Office
411 W. Ocean Blvd, 
Long Beach, CA 90802

FOR IMMEDIATE RELEASEPress Release # 072621
Long Beach Augmented Reality Exhibition Challenges Developers to Compete for $14,000 Prize
Ryan Kurtzman
Smart Cities Program Manager

Long Beach, CA -  As part of the Long Beach Augmented Reality (AR) Challenge, artists and developers will share their AR talent and expertise with the public through an interactive exhibition that superimposes digital data and images over Downtown Long Beach’s real-world landscape. The exhibition is taking place from noon to 5:00 p.m. Sunday, August 8, 2021, at Harvey Milk Promenade Park (185 E. 3rd St.).

“Long Beach is always on the cutting edge, and I’m excited to see all the creative experiences these students, developers and other creatives made for this challenge,” said Mayor Robert Garcia. “We encourage folks to come out, support and enjoy these new augmented reality experiences created for Downtown Long Beach.”

AR innovators, thinkers, entrepreneurs and solution makers of all skill levels were invited to participate in the AR Challenge to imagine and develop applications for immersive experiences in Downtown Long Beach that celebrate the city’s historic past, diverse present and limitless future. More than 20 teams answered the call to participate in the AR Challenge. Over the last few months, those teams received technical mentorship and support during the design process, and now they will compete for a share of $14,000 in total prize money during the interactive exhibition.  

“The Long Beach AR Challenge is an exciting opportunity to bring new immersive AR experiences to Downtown Long Beach and form new partnerships,” said Technology and Innovation Department Director Lea Eriksen. “The AR Challenge is part of Long Beach’s Smart City Initiative and in alignment with the recently launched Long Beach Accelerator and is designed to encourage new investments and development of talent in the local technology ecosystem.” 

AR Challenge participants were asked to build their applications using the Spark AR Studio platform and deploy a proof of concept to be used in Downtown Long Beach for the public to interact with on the Instagram social media platform using smartphones. At the free exhibition, attendees also will be able to enjoy complimentary live music, food and drink from local restaurants while voting for their favorite AR experiences.  

The Long Beach AR Challenge prize money is being donated thanks to generous support from US Ignite and Facebook Reality Labs. The City is also partnering with California State University, Long Beach’s Institute for Innovation and Entrepreneurship, local AR technology firm Augmented Reality Long Beach and the Downtown Long Beach Alliance.  

For more information about the Long Beach AR Challenge or exhibition, visit the City’s event calendar or the Smart City Initiative webpage.

About the City of Long Beach
Home to approximately 470,000 people, the multiple award-winning and innovative City of Long Beach offers all the world-class amenities of a large metropolitan city while maintaining a strong sense of individual and diverse neighborhoods nestled together along the California coast. As a full-service charter city, Long Beach is home to the Queen Mary, Aquarium of the Pacific, several museums and theaters, a highly-rated school district, Long Beach Airport, the Port of Long Beach, as well as many award-winning City departments such as Health, Parks, Recreation and Marine, Development Services, Public Works and more. The City also has a highly respected university and city college, two historic ranchos, five hospitals, 12 libraries, five golf courses, 169 parks, miles of beaches, marinas, bike paths and a Bike Share program.

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About Technology and Innovation 
The Technology and Innovation Department provides a centralized resource for technology deployment and support throughout the city. It is our mission to provide a customer-focused environment that integrates people, processes, and technology to increase the efficiency and effectiveness of city services. To learn more about Technology and Innovation, visit: