City of Long Beach 
Public Information Office
411 W. Ocean Blvd, 
Long Beach, CA 90802

FOR IMMEDIATE RELEASEPress Release # 101420
City Announces Request for Proposals for Mental Health Awareness Campaign, Black Mental Health Services
City of Long Beach Joint Information Center

Long Beach, CA - The City of Long Beach is seeking proposals for two initiatives that would help individuals at risk and communities of color affected by the COVID-19 pandemic: a mental health awareness campaign and mental health and substance abuse services for Black residents of Long Beach.

“It is so important to take care of our mental health, especially during this pandemic,” said Mayor Robert Garcia. “The initiatives will help mental health providers connect with people in our community who need the support.”

Mental Health Awareness Campaign
The City is seeking proposals from public relations or communications vendors to develop and implement a mental health awareness campaign to encourage people affected by the COVID-19 pandemic and associated economic fallout to seek mental health therapy and treatment. 

The priority populations for the campaign are City residents who have experienced a higher burden of negative health outcomes as a result of systemic racism compounded by the COVID-19 pandemic. The campaign should comprise the following:
  • Four pre-recorded expert discussions in English, Khmer, Spanish and Tagalog  shared via social media.
  • Four public service announcements that share stories of people from diverse populations who have recently sought treatment and from local mental health providers. 
  • Print advertisement campaign creation and printing of collateral materials.
  • Bus placards creation and printing. 
The City will be issuing a total of $95,000 in Coronavirus Aid, Relief and Economic Security (CARES) Act funding for the project. Eligible organizations may apply through the City of Long Beach’s Vendor Portal, PlanetBids, by 11:59 p.m. on Monday, Oct. 19. 

Black Mental Health and Substance Abuse Counseling Services
The City seeks to partner with licensed mental health providers and substance abuse counselors to connect uninsured or underinsured Black Long Beach residents experiencing mental health or substance use concerns to quality behavioral health services. The City will grant funds to provide no-cost outpatient mental health and substance abuse treatment to Black residents who are in need of these supports but lack finances to cover the full cost of treatment. 

The clinicians must demonstrate capacity and expertise in working with the Black community and will be required to outreach to the priority population. The range of specialties per applicant should include treatment for persons experiencing anxiety, depression, bi-polar disorder, personality disorder, domestic violence, trauma and/or substance abuse.

The City will be issuing a total of $200,000 in CARES Act funding for this initiative, with a limit of $10,000 per proposer. Eligible organizations may apply through the City of Long Beach’s Vendor Portal, PlanetBids, by 11:59 p.m. on Sunday, Oct. 25. 

This is just one strategy for the Black Health Equity Fund, which consists of $1 million to offset the health and economic impacts of COVID-19 in Long Beach’s Black community. RFPs for the remaining strategies will be released in the weeks to come.

The City received $40 million in CARES Act funding to support relief and community recovery and resiliency. Last month, the Long Beach City Council allocated CARES Act funds to support a number of important community activities and programs, including: 
  • Nonprofit relief and direct services 
  • Mental health and domestic violence efforts 
  • Basic needs services 
  • Older adult services
The Health and Human Services Department continues to develop strategies to support segments of the community affected by the COVID-19 pandemic and will release additional requests for proposals funded by CARES Act dollars to further those efforts.

For the latest information on COVID-19, with details on all that the City of Long Beach is doing to keep its residents safe, visit and follow @LongBeachCity on Facebook, Twitter and Instagram.