City of Long Beach
Public Information Office
411 W. Ocean Blvd,
Long Beach, CA 90802
Long Beach, CA – The City of Long Beach and Seventh District Councilmember Roberto Uranga, along with the Wrigley Area Neighborhood Alliance (WANA) and the Bixby Knolls Business Improvement Association, will host the 67th Annual Daisy Lane Parade on Saturday, Dec. 11, from noon to 4 p.m. This year’s newly reimagined festivities will showcase a festive car parade through the Wrigley Neighborhood, safely bringing holiday cheer directly to residents’ doorsteps.
“We are excited to bring back this holiday staple in the Wrigley Neighborhood,” said Mayor Robert Garcia. “This year’s Daisy Lane Parade will allow residents to safely enjoy a classic holiday tradition.”
To ensure the health and safety of all parade participants and viewers, this year’s parade will include a shortened cavalcade of holiday-decked vehicles and characters that will weave through Wrigley Neighborhood streets, rather than the traditional march along the grassy Daisy Lane median. The parade will pass through neighborhood streets between Wardlow Road and Pacific Coast Highway on the north and south and Magnolia Avenue and the Los Angeles River on the east and west. Spectators may view the parade from any of these streets, as the parade will follow the flow of traffic. Residents may view the complete parade route here.
“I am very happy to see the Daisy Parade return for its 67th year, and I am glad we have found a way to ensure residents can enjoy the parade safely,” said Seventh District Councilmember Roberto Uranga. “As a longtime resident of the Wrigley neighborhood, my family has taken part in many memorable parade events, and I look forward to making new memories this year.”
The Daisy Lane Parade began in 1953 as the brainchild of Gertrude Whittle, who worked with the Long Beach City Council and Council of Churches to help decorate the grass median on Daisy Avenue with a Christmas Village and nativity scene. Today, the Daisy Lane Parade is stewarded by the WANA and Maria Norvell, who is fondly known as the Mother of Christmas Tree Lane.