The Long Beach Police Department is pleased to announce its partnership with 7-Eleven on “Operation Chill,” a 7-Eleven stores’ community relations program designed to enhance relations with police and youth in the community.
Operation Chill supplies officers with coupons to “ticket” youngsters caught in the act of doing good deeds or exhibiting positive behavior. The ticket is actually a coupon for a free Slurpee at any participating 7-Eleven store. Since the program’s inception in 1995, nearly 14 million Operation Chill coupons have been distributed to hundreds of law enforcement agencies across the country where 7-Eleven operates stores.
Operation Chill offers opportunities for officers to interface with youngsters in a non-law enforcement situation. Appropriate “offenses” might include helping another person, wearing a bicycle helmet, participating in community activities and/or organizations, and observing traffic laws such as crossing the street legally. Other opportunities include officers using the coupons as icebreakers to establish rapports with kids in their patrol beats.
“I don’t know who likes the Operation Chill program more, police officers or kids,” said Mark Stinde, 7-Eleven vice president Asset Protection. “Police officers have told us they love having a positive reason to approach kids and surprise them with a Slurpee coupon, just for being good citizens.”
“We are grateful to 7-Eleven for offering programs like “Operation Chill” that give our officers the opportunity to interact with the kids in our community," stated Long Beach Police Chief Robert Luna. “These coupons allow for positive exchanges between kids and officers, which is vital in building and strengthening the trust of today’s youth.”
Though the reasons may vary for being ticketed, the end result is the same for every youngster: a free Slurpee drink and a smile!