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día de los muertos

The City of Long Beach annually holds a Día de Los Muertos, or Day of the Dead, Celebration in coordination with the First District City council office honoring loved ones who have died.

The celebration traditionally includes a family-friendly celebration of culture and tradition featuring colorful cultural attires, dance, food, arts and crafts, and world-class music. Día de Los Muertos is deeply rooted in the traditions and cultures of the indigenous communities of Mexico and Latin America. As family, friends and neighbors continue those traditions in ways that are most meaningful in their lives, the City encourages the entire community to also come together for this grand celebration in downtown Long Beach.

8th Annual Día De Los Muertos Celebration



Families and friends are invited to join this celebration of life in rememberance of their loved ones who have died. This year’s celebration will include the City’s festive street parade on Saturday, Nov. 4, 2023, from 11 a.m. to 12:30 p.m. in Downtown Long Beach, coinciding with an Arte y Ofrendas Festival at Rainbow Lagoon that will go well into the evening, hosted by Grand Parade Dia De Los Muertos Inc.

Local businesses, nonprofit organizations and community groups interested in participating may submit a parade application now through Friday, Oct. 13, 2023. Applications and all required documentation must be submitted by Oct. 13, 2023, to be considered. Questions regarding the parade application may be submitted to gpddlm@gmail.com.

For more information about the festival or to buy tickets visit, grandparadediademuertos.com.

The Dia de los Muertos Parade will feature grand marshals, a variety of culturally rich performances and floats, and participation from various City departments and community partners, among other elements. The parade will commence at the intersection of Pine Avenue and East Third Street, then travel down Pine Avenue to East Shoreline Drive. The parade will also stream live on the ABC7 Los Angeles’ digital channel followed by an on-air broadcast on ABC7 Los Angeles Sunday, Nov. 5.

Grand Marshals
The City proudly presents the following additional grand marshals who will lead the 2023 Día de los Muertos Grand Parade:

  • Jaime Jarrin is an Ecuadorian-born American sportscaster known as the Spanish-language voice of the Los Angeles Dodgers. He began broadcasting for the Dodgers in 1959 and was the 1998 recipient of the Ford C. Frick Award from the Baseball Hall of Fame.
  • Long Beach Latino Employees Organization is a group of City employees with a commitment to fostering growth and connections by engaging in monthly discussions focusing on professional development, health, wellness, mentorship, arts and culture, as well as volunteer opportunities and social events to facilitate meaningful connections among peers
  • Gaby Hernandez is the Executive Director for ÓRALE: Organizing Rooted in Abolition Liberation and Empowerment, a Long Beach-based organization with a mission to build and sustain a thriving immigrant-led movement to end the criminalization of immigrants, secure bold protections, and fortify opportunities that allow immigrant communities to thrive.
  • Esteven Gamez is a former President for the Long Beach LGBTQ+ Chamber of Commerce, which focuses on creating a positive impact on the LGBT business and professional community and its allies.

Sponsorships
The 2023 Día de los Muertos Grand Parade is presented by the City and First District Council Office with additional sponsorship from: Port of Long Beach, Downtown Long Beach Alliance, Office of Seventh District Councilman Roberto Uranga, Long Beach Convention and Visitors Bureau, Long Beach City College, California Resources Corporation, ASM Global, Molina Healthcare, Long Beach Airport, Office of Second District Councilwoman Vice Mayor Cindy Allen, Office of Fourth District Councilman Daryl Supernaw, Officer of Fifth District Councilwoman Megan Kerr, Office of Sixth District Councilwoman Dr. Suely Saro, Office of Eighth District Councilman Al Austin, Office of Ninth District Councilmember Dr. Jodi Ricks-Oddie, Los Angeles County Supervisor Janice Hahn, International Brotherhood of Electrical Workers, Long Beach Transit, Memorial Care, Office of Third District Councilmember Kristina Duggan, and Assemblymember Josh Lowenthal.