Quick and simple videos, in multiple languages, on how to start and grow a business in the City.
A Small Business Survey from a local university indicated that 43% of local small businesses report that the City of Long Beach is doing a poor or very poor job to support small businesses.Currently, the process of starting a business is too complex. Getting started is confusing and costly. The resources currently available to help entrepreneurs are difficult to navigate and few know about them. Information and resources are scattered which causes confusion, delays, additional costs, and impedes on the overall competitiveness of a new businesses.
Receiving accurate, simplistic, step-by-step information on how to start a business in the City of Long Beach is critical for an entrepreneur to be successful when starting a business.
With this knowledge, we developed How-to-Clips (iClips) that are short, accurate, simplistic, multilingual and provide step-by-step information.
OUR UNIQUE PROCESS
INITIAL USER RESEARCH
We partnered with several UX Design classes at CSULB to learn about the different types of user groups (non-tech savvy, immigrants, etc) that will be viewing our videos.
KICK OFF MEETING
We invited key stake holders, the tech owners, and several user groups to a meeting to ensure the longevity and institutionalization of the initiative once it left the i-team incubator.
STYLE GUIDE
Creating a style guide was fundamental in institutionalizing the initiative by ensuring a consistent visual language. We also created templates to help with a consistent look.
