
People and their needs are at the center of all we do. By rapidly creating a product with people in mind, we swiftly develop thoughtful prototypes. This is known as a minimum viable product (MVP). The sooner we can get a well-constructed idea in front of people, the sooner we will head in the right direction. Their feedback is critical.

So how small should an MVP be? How quickly should it be released? Well, as someone once put it to us: “If you’re not embarrassed, you released too late.”