$30-Million ‘Dual-Brand’ Hotel Expansion Breaks Ground Near Long Beach AirportRelease Date: 2018-09-06
By: Brian Addison
After announcing the expansion last year, the area occupied by the 13-story Holiday Inn will welcome a neighboring Staybridge Suites as workers broke ground on the project today.
The sister hotel, a six-story structure that will replace the existing two-story building on the site, will provide an additional 75 rooms to the property located at the northwest corner of Willow Street and Lakewood Boulevard, while also ushering in the “dual-brand” hotel concept to Long Beach.
Facing competition from digital-based short-term rentals via Airbnb, the traditional hotel industry has been forced to face hard choices in order to streamline costs—and that has included combining multiple concepts under one roof. It then expands customer choice and comfort: Each brand gets to provide its amenities while cutting down on back-of-house costs like housekeeping.
Read more on the Long Beach Post