The 2020 Census can be a way for historically Hard-To-Count communities to step into their rightful place in the fabric of the City. The census is an opportunity for everyone to participate in and be leaders for ensuring that every person in Long Beach is seen and valued as a contributor to the social, economic, democratic, and civic well-being of the City.   

The Long Beach Complete Count Committee (LB CCC) is working in alignment with federal, state and regional planning around the 2020 Census. The LB CCC is organized around the anchor collaborative model. The collaborative model is central to the City of Long Beach’s entire Census initiative. Two anchor institutions of Long Beach, the City and the Long Beach Unified School District, jointly convened a body of stakeholders made up of anchor institutions from diverse sectors across the city and specifically designed to focus on Long Beach's unique undercounted communities. The broader community will be engaged through LB CCC and other active community groups who have relationships and trust with communities who are more likely to be undercounted. 

The LB CCC, acting as representatives of both the anchor institutions and the community at large, has adopted the goals and objectives that drive the Strategic and Implementation Plans. The members of the LB CCC have worked and continue to work to develop specific and customized communications and outreach plans to reach each of Long Beach’s unique populations. 

As of: September 10, 2019

City of Long Beach, Co-Chair
Long Beach Unified School District, Co-Chair

Local Business and Workforce

These organizations are conveners of businesses, workforce development, and recruitment efforts in Long Beach. Together, they are leading efforts to support census recruitment, as well as engage businesses in contributing to outreach efforts. 

Long Beach Council of Business Associations
Long Beach Chamber of Commerce
Economic Development, City of Long Beach
Pacific Gateway, City of Long Beach

Community-Based and Faith-Based Organizations

These organizations are community-based and faith-based nonprofits who are trusted messengers in their communities. Together, they are coordinating to be the leading voice in hard-to-count areas of the city.

Centro CHA
Long Beach Immigrant Rights Coalition
Long Beach Forward
Long Beach Community Action Partnership
United Cambodian Community
Salvation Army, Long Beach
We Love Long Beach
The Long Beach Minister’s Alliance
Success in Challenges
NAACP, Long Beach Branch

Housing and Neighborhoods

These organizations are key housing and neighborhood management agencies in the city, especially for hard-to-count populations. Together, they are building messaging and plans for census outreach to their constituents.

Housing Authority of the City of Long Beach
Century Villages at Cabrillo
Neighborhood Services, City of Long Beach

Intergovernmental Organizations

These offices and organizations are connected to political organizers and resources. Together, they are building messaging and plans for census outreach to their constituents.  

City of Long Beach
Office of Congressman Alan Lowenthal
Offce of Speaker Anthony Rendon
Offce of Assembly Member Patrick O'Donnell
Office of Supervisor Janice Hahn
Senator Tom Umberg's Office
Los Angeles Metropolitan Transportation Authority
California Complete Count Census Office, Regional Office
Long Beach Transit

Public Health

These healthcare providers are the anchor institutions of the local healthcare system in Long Beach. Together, they are building strategies and sharing resources for conducting outreach to their patients.  

St. Mary Medical Center
The Children’s Clinic
Memorial Care, Long Beach Medical Center
Veteran's Affairs Long Beach Health Care System
Health and Human Services, City of Long Beach

Education

These schools serve as trusted messengers by providing education to nearly all youth in Long Beach. Together, they are building messaging and outreach plans for both the youth and their parents about the importance of responding to the census.

Long Beach Early Childhood Education Committee
Long Beach Unified School District
California State University, Long Beach
Long Beach City College

Technology and Equitable Access

These organizations promote accessibility within Long Beach by providing access to the internet and other crucial resources. Together, they are developing ways to promote accessibility to residents in the city for the purposes of responding to the census. 

Citywide Accessibility Coordinator, City of Long Beach
Frontier Communications
Charter/Spectrum
YMCA of Greater Long Beach
Library Services, City of Long Beach
Office of Equity, City of Long Beach
Technology and Innovation, City of Long Beach

Public Engagement (Media, Volunteers and Special Events)

These organizations promote the public's engagement in activities around the city. Together, they are developing ways to engage media, volunteers, and special events in census outreach and efforts.  

Office of Public Affairs, City of Long Beach

VISION: Everyone Counts in Long Beach  

MISSION: To ensure each and every person from newborn up is counted

Goal 1: Count everyone  

1. Align with existing Census efforts  
2. Cultivate resources, services, and partnerships  
3. Challenge all members to do outreach  
4. Work with trusted messengers  

Goal 2: Focus on HTC Populations  

1. Identify specific populations  
2. Customize messages for different groups   
3. Conduct grassroots outreach for HTC populations  
4. Leverage many resources to reach HTC populations  

Goal 3: Nurture a Local Census Workforce  

1. Engage Pacific Gateway  
2. Partner with LB CCC organizations to connect to employees  
3. Hire and train people from HTC communities  
4. Assist local Census employees beyond the Census effort  

Goal 4: Implement Strategically  

1. Build LB CCC member partnerships  
2. Develop and deploy shared resources  
3. Evaluate effectiveness of the LB CCC activities  
4. Retain engagement through Census 2020  

Full version of Goals and Objectives, adopted 8/30/2019

Memo to City Council

Full version of Strategic Plan, adopted 8/30/2019

Full version of Implementation Plan, adopted 12/6/2019

The LB CCC has been keeping up with the self-response rate in Long Beach, and now so can you! Below is a list of the self response rates during recent months. Check this list periodically for updates.

Long Beach 2020 Census Response Rate as of 7/20/20
Long Beach 2020 Census Response Rate as of 7/8/20
Long Beach 2020 Census Response Rate as of 7/1/20
Long Beach 2020 Census Response Rate as of 6/25/20
Long Beach 2020 Census Response Rate as of 6/10/20
Long Beach 2020 Census Response Rate as of 5/27/20
Long Beach 2020 Census Response Rate as of  5/20/20
Long Beach 2020 Census Response Rate as of 5/6/20
Long Beach 2020 Census Response Rate as of 4/29/20
Long Beach 2020 Census Response Rate as of 4/24/20