NBCUniversal Local’s Annual Nationwide Pet Adoption & Donation Campaign, ‘Clear The Shelters,’ Returns This August for Ninth Consecutive YearRelease Date: 2023-08-02
NEW YORK – (June 22, 2023) – NBCUniversal Local’s nationwide pet adoption and donation campaign, Clear The Shelters, will return for its ninth consecutive year from Aug. 1 to 31. As part of the initiative, NBC and Telemundo owned and affiliated stations across the U.S. and Puerto Rico partner with local animal shelters and rescues to promote pet adoption and raise funds for animal welfare.
Since its 2015 inception, Clear The Shelters has helped more than 860,000 pets find new homes. The 2022 campaign established a new single-year record with more than 161,000 adoptions, while also raising more than $540,000. Nearly 1,400 animal shelters and rescues covering all 50 states, the District of Columbia, Puerto Rico and Guam participated in last year’s campaign.
“We are proud that Clear The Shelters supports the many outstanding shelters and rescues in our communities that perform the vital work of caring for vulnerable animals, so we are very excited for the campaign’s return this August to help them find new homes for animals in need and raise more money to fund their efforts,” said Meredith McGinn, NBCUniversal Local’s Executive Vice President of Diginets & Original Production. “We are so thankful for our many generous supporters and partners, including our employees, participating shelters, affiliate stations and Hill’s Pet Nutrition, who enable Clear The Shelters to make such a meaningful impact each year.”
The 2023 Clear The Shelters will again feature online donations through Greater Good Charities, a global nonprofit and longtime campaign partner, which will host the fundraising campaign, built courtesy of Fundraise Up, an online donation platform that helps nonprofits grow revenue. Donors have the option to cover transaction fees with their donation so that 100% goes directly to the shelter or rescue of their choice. Online donations can be made during the campaign at ClearTheSheltersFund.org.
Virtual pet adoptions are also returning for the fifth consecutive campaign through WeRescue. The WeRescue app enables users to browse adoptable pets in their area by breed, gender, size and other factors, submit their adoption applications and ask questions directly to shelters through the app.
Hill's Pet Nutrition, a global leader in science-based pet nutrition, is returning as the lead national sponsor for a sixth year in a row.
The Dodo, the leading animal and pet brand, will serve as a media partner for the seventh campaign.
Details on 2023 Clear The Shelters highlights and initiatives, including specials on participating NBC and Telemundo stations, will be announced at a later time. Fundraising totals and the number of pet adoptions will be announced after the conclusion of the campaign.
For more information on Clear The Shelters, including participating animal shelters and rescues, along with details on local events, visit ClearTheShelters.com and the Spanish-language site DesocuparlosAlbergues.com.
Follow Clear The Shelters on social media:
Hashtags: #ClearTheShelters & #DesocuparLosAlbergues
About Clear The Shelters
Clear The Shelters™ / Desocupar Los Albergues® is an annual, nationwide pet adoption campaign that is spearheaded by NBCUniversal Local, a division of NBCUniversal. Every year, NBCUniversal Local’s NBC and Telemundo owned stations, plus affiliated stations, partner with animal shelters and rescues in their communities promote pet adoption and raise needed funds. NBCUniversal Local’s Clear The Shelters campaign was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 / KXAS and Telemundo 39 / KXTX and dozens of area shelters that resulted in the most adopted pets in one day for North Texas. Since 2015, Clear The Shelters pet adoption campaign has resulted in more than 860,000 pet adoptions.Visit ClearTheShelters.com and DesocuparLosAlbergues.com for more information.
About NBCUniversal Local
NBCUniversal Local is NBCUniversal’s local media division that delivers English and Spanish-speakers and bilingual audiences in 31 U.S. markets and Puerto Rico, the very best in local sports, news, weather, consumer and investigative reporting, and lifestyle entertainment across any platform and screen. NBCUniversal Local is comprised of three individual media groups including the NBC Owned Television Stations, the NBC Sports Regional Networks and the Telemundo Station Group. The division is also home to multicast networks LX News, COZI TV and TeleXitos, the regional cable news network NECN, a MeTV station, as well as NBC Spot On, an advanced video advertising business designed for local/regional CTV and OTT advertisers and several in-house companies including production company LXTV, marketing and promotions company Skycastle, its out-of-home business NBC Everywhere, and the Arthouse, a graphics design group. With five regional sports networks and 43 NBC and Telemundo stations serving 38 percent of U.S. homes, NBCUniversal Local is the only network-owned local media division that is home to the largest bilingual local newsrooms within the country’s top 10 TV markets. NBCUniversal Local’s stations and networks serve diverse audiences and communities across linear, streaming, OTT, digital web, mobile and audio, and cable platforms and work together to keep local audiences informed anytime and anywhere. For more information, visit NBCUniversal.com.