News Details
City of Long Beach, Jesse James Unveil Plan Van
Mobile Classroom Focused on Community Outreach

The City of Long Beach Planning & Building Department and Jesse James, host of the popular Monster Garage TV show, today unveiled the "Long Beach 2030 Plan Van" designed by West Coast Choppers.  The Long Beach 2030 Plan Van is an interactive mobile classroom that will be used for community outreach and public awareness about the Cityís General Plan process throughout 2008.

The Long Beach 2030 Plan is a comprehensive approach to long range planning and represents a new way of thinking about accommodating growth in the city.  This new approach focuses on the design of efficient new developments linked to public transit options and jobs, while respecting the environment and maintaining and enhancing the City as a whole.

The Plan Van will circulate throughout Long Beach neighborhoods and be used as a tool at local events to engage and educate residents, while soliciting feedback about their vision for the future of Long Beach. 

"Community engagement is extremely important to the success of our 2030 Plan, and we are taking the planning process to the public," Mayor Bob Foster said. "Residents can talk about whatís important to them: schools, the environment, the latest technology, etc. This van is a great idea."

The Plan Van stands at just over 7 feet and features historic scenes from Long Beachís past, custom 22-inch wheels from West Coast Choppers (owned by Jesse James) and the tagline "Long Beach 2030: Imagine the Possibilities," signifying that with a little imagination and input from the community, the possibilities for Long Beachís future are infinite.  

Jesse Jamesí local earth-friendly restaurant, Cisco Burger at 620 Anaheim St., was the site of the Plan Van unveiling. "Jesse James has long been involved in the Long Beach community, and volunteered his services to City of Long Beach on this project," said Vice Mayor Bonnie Lowenthal.    

The Long Beach 2030 Plan Van is scheduled to begin community outreach at multiple locations including schools, farmerís markets, senior centers, parks, parades and other community events. "The Plan Van will actively engage community members in a way that is above and beyond any outreach we have ever done," said City Manager Pat West.    

The Plan Van will be publicized through the Cityís informational materials and at