Public Educational Awareness Campaign
This campaign will communicate anti-gang messages which de-glorify and de-glamorize violence through the promotion of positive character and community and social values, such as integrity, responsibility, accountability and respect. LB GRIP Project staff will work with community-based organizations that serve groups most affected by violence to develop messages that are culturally and linguistically sensitive to the diverse population in the city (i.e., multi-lingual brochures, billboards, bus stop ads, multi-ethnic events, web site, TV ads, etc.).

A team of community agencies, educational entities, City departments, and local television stations will share resources (including middle, high school and college student participation) to create this campaign intended for child, youth and adult audiences.