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Measure A FAQ

 
  • What is Measure A?

    Measure A is a ballot initiative, approved by nearly 60% of Long Beach voters on June 7, 2016, which added a transactions and use (sales) tax for a period of ten years on the sale and/or use of all tangible personal property sold at retail in the City. Measure A increases sales tax by 1% for the first six years. After six years the tax increase is reduced to 0.5%. The tax sunsets after 10 years.

  • How much money will Measure A raise?

    The temporary 1% sales tax generates approximately $48 million per year for six years. When it drops to 0.5% in the remaining four years, it generates approximately $24 million per year. The new tax will be paid by everyone, including the City’s 6.5 million visitors. Additional tax on a $1 item will be 1 cent in the first six years and ½ cent in the last four years.

  • How will Measure A funds be spent?

    City Council has expressed its intent to prioritize spending of Measure A funds for the following purposes:

    • Public Safety, including the costs of providing Public Safety services, consisting of: police patrol, response, investigation, apprehension and law enforcement, emergency 9-1-1 response, fire prevention and suppression services, paramedic services, and ambulance services.
    • Public Infrastructure, including the costs of improving and maintaining streets, sidewalks and alleys, improving and upgrading the City's water system for conservation, and improving and upgrading storm water/storm drain systems.

    In addition, there are expenses related to administration and tracking of the tax that includes support to the Citizens Advisory Committee. Further, 1% of the tax will be deposited into a new Rainy Day fund to help balance future General Fund shortfalls pursuant to Measure B.

  • What exclusions or exemptions apply to the new tax?

    When it comes to exclusions or exemptions, the new tax is the same as the old tax. These exclusions continue to includes categories such as Necessities of life (food, medical, housing) and General Public Benefit (alternative energy, museums, public art, nonprofit, religious, and educations organizations).

  • Who is providing oversight of Measure A?

    Measure A established a five-member Citizens’ Advisory Committee to periodically review the City’s use of revenues generated by the tax and make recommendations to the City Council with regard to the use of the tax. The members of the Citizens’ Advisory Committee are appointed by the Mayor and confirmed by the City Council.

  • What is Measure B?

    Measure B is a companion ballot initiative to Measure A. Approved by Long Beach voters on June 7, 2016, Measure B established a budget stabilization, or “rainy day” fund. The fund receives automatic deposits/transfers of one percent of any new general tax revenues generated each year, commencing with Fiscal Year 2017-2018. This includes new revenues from Measure A.

    Measure B funds may be used to pay for future City operations and services that might otherwise be reduced in scope, suspended or eliminated due to unanticipated shortfalls in general fund revenues, whether caused by economic recession or other financial hardship of the City.

  • Where can I view the ballot measure language for Measure A?

    On February 23, 2016, City Council approved Resolution No. RES-16-0017 calling for the placement of a general tax measure (“Measure A”) and a measure establishing a “Rainy Day” fund (“Measure B”) on the ballot of the June 7, 2016 regular election. The full language of both measures are contained in the resolution.
    +View the resolution and the accompanying ordinances.